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Proud Steps ABA (“we,” “our,” or “us”) is committed to protecting the privacy and confidentiality of our clients, families, and website visitors. This Privacy Policy explains how we collect, use, and safeguard your information.

1. Information We Collect

We may collect the following types of information:

Personal Information

  • Name, phone number, email address

  • Home address

  • Insurance information

  • Emergency contact details

Health Information (Protected Health Information – PHI)

  • Diagnosis and treatment information related to Applied Behavior Analysis (ABA) services

  • Behavioral assessments and therapy notes

Website Usage Information

  • IP address

  • Browser type

  • Pages visited on our website

2. How We Use Your Information

We use your information to:

  • Provide ABA therapy services

  • Communicate with you regarding appointments and care

  • Send SMS/text messages for appointment reminders, updates, and care coordination (if you opt in)

  • Process insurance and billing

  • Improve our services and website

  • Comply with legal and regulatory requirements

3. HIPAA Compliance

As a healthcare provider, Proud Steps ABA complies with the Health Insurance Portability and Accountability Act (HIPAA).

We protect your Protected Health Information (PHI) and only use or disclose it:

  • For treatment, payment, and healthcare operations

  • When required by law

  • With your written authorization

4. How We Protect Your Information

We implement appropriate safeguards, including:

  • Secure electronic systems

  • Restricted access to sensitive information

  • Staff training on confidentiality and data protection

5. Sharing of Information

We do not sell your personal information.

We may share information with:

  • Insurance providers for billing

  • Healthcare professionals involved in care

  • Legal authorities when required

  • Service providers who assist with operations (under confidentiality agreements)

SMS Consent:
SMS opt-in data and consent will not be shared with any third parties for marketing purposes. This information is used exclusively by Proud Steps ABA to communicate directly with you.

We may share your phone number with trusted SMS service providers solely for the purpose of delivering messages on our behalf. These providers are contractually obligated to protect your information and are not permitted to use it for any other purpose.

You may opt out of receiving SMS messages at any time by replying STOP. Message frequency may vary. Standard message and data rates may apply.

6. Your Rights

You have the right to:

  • Access your records

  • Request corrections to your information

  • Request restrictions on how your information is used

  • Request confidential communications

  • File a complaint if you believe your privacy rights were violated

7. Cookies and Tracking

Our website may use cookies to enhance user experience. You can adjust your browser settings to refuse cookies.

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

9. Children’s Privacy

Our services are primarily for children. We collect information only with parental or legal guardian consent and in compliance with applicable laws.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

11. Contact Us

Proud Steps ABA

info@proudstepsaba.com

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